Making a promotion is an excellent way to reach a new audience, reach the media, build customer loyalty, dispose of stock, disseminate new products and increase sales.Did you know that there are various types of promotions and that, within each of these groups, there are different promotional actions that can be done? If you said “no” and you have an online store, this article is for you.
An abandoned cart is no less than an order that was left unfinished. For some reason, the customer decided, after adding the product to the cart, that he would no longer make the purchase.
The Internet has forever changed the way consumers acquire products or services. According to the latest data from the European B2C Ecommerce Report, over 3.1 million, or 35% of the Portuguese, already purchase online, this number is expected to grow exponentially in the coming years, and that corresponds to a volume of business above € 3 billion. Internationally, this figure is rising to 1.61 billion, about 43% of all Internet users. Given that online shops have no borders, this means that almost 2 billion people worldwide are potential buyers.
Promotional campaigns are a good way to attract new customers and retain the current ones, and they are also an excellent way to dispose of stock and reach the media. We have gathered over 150 days you can use in your marketing strategy for 2020, provided that the communication is appropriate to the product and/or service you sell.
It’s no secret we’re big supporters of Drupal, a development modular framework with an integrated content management system. However, we’ve noticed that there are several doubts about Drupal’s stability and security, given that it’s an open-source system, which makes some people apprehensive.
This year, the award for “Best Tourism Site/App” was awarded to Lisboa Cool, which has been supported by BloomIdea since day one, not only in what web and mobile development are concerned, but also in the business development and digital marketing areas.
InvoiceXpress is an invoicing program - certified by the Tax Authority - that allows the emission of invoices in a matter of seconds through a customer file system. This module was developed by BloomIdea, which has been part of the Drupal community for several years and is proud to frequently contribute to the growth and evolution of this platform.
It is said that e-commerce is the future, but the truth is that, in the present, it is already a very significant sales channel for many companies. At a time when more and more people are shopping online - and they love to do so! - it might be good to consider setting up an online store, especially since they have no opening hours and promote internationalization.
Product photography is a very important niche in photography and is currently essential for the promotion and dissemination of a brand. However, it is wrong to think that product photography is limited to an object on a white background since there are many ways to display a product.