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Making a promotion is an excellent way to reach a new audience, reach the media, build customer loyalty, dispose of stock, disseminate new products and increase sales.Did you know that there are various types of promotions and that, within each of these groups, there are different promotional actions that can be done? If you said “no” and you have an online store, this article is for you.
The Internet has forever changed the way consumers acquire products or services. According to the latest data from the European B2C Ecommerce Report, over 3.1 million, or 35% of the Portuguese, already purchase online, this number is expected to grow exponentially in the coming years, and that corresponds to a volume of business above € 3 billion. Internationally, this figure is rising to 1.61 billion, about 43% of all Internet users. Given that online shops have no borders, this means that almost 2 billion people worldwide are potential buyers.
It’s no secret we’re big supporters of Drupal, a development modular framework with an integrated content management system. However, we’ve noticed that there are several doubts about Drupal’s stability and security, given that it’s an open-source system, which makes some people apprehensive.
It is said that e-commerce is the future, but the truth is that, in the present, it is already a very significant sales channel for many companies. At a time when more and more people are shopping online - and they love to do so! - it might be good to consider setting up an online store, especially since they have no opening hours and promote internationalization.