Over 6 billion emoji and stickers are sent every day all over the world, making this type of communication a true language for the Millennial generation. Therefore, the more innovative brands have an opportunity here to be part of their target audience’s communication, allowing their fans to spread their digital presence in a personal and direct way.
One of the pioneers in Portugal of this Digital Marketing initiative is the internationally renowned artist David Carreira, for whom BloomIdea developed a keyboard mobile application that includes a collection of emoji and stickers, now available for Android and iOS devices!
At launch, the app includes 28 emoji, created internally by BloomIdea in collaboration with David Carreira, which represent the artist in different poses and facial expressions, with more packs planned to expand the collection in the future. The artist’s expressivity represents a diversity of different feelings and meanings, bringing a variety of emoji that adapt to any situation.
This way, not only can David Carreira fans stay closer to their idol as well as involve him in their chats, making him a continuous presence in their lives as well as those of their friends and families, but the artist himself also benefits from the innovative kind of Marketing that this type of application provides, a true reflection of an avant-garde artist of the current generation.