Increase brand awareness and generate sales through social networks

Share
Increase brand awareness and generate sales through social networks
22 . March . 2019
  • facebook
  • Instagram
  • pinterest
  • redes sociais
  • vendas

In an ever more technological world where social networks can determine the success or failure of the artist, brands need to adapt to a new kind of client: one who’s not afraid of buying online, which assigns credibility to the number of followers indicated in the profile, and who likes to learn, to consider the purchase and to purchase without going to a physical store - the more convenient the better.

In an ever more technological world where social networks can determine the success or failure of the artist, brands need to adapt to a new kind of client: one who’s not afraid of buying online, which assigns credibility to the number of followers indicated in the profile, and who likes to learn, to consider the purchase and to purchase without going to a physical store - the more convenient the better.

It’s undeniable that, in the technological age in which we live, to be everywhere and to be attentive to everything - especially if we’re talking about brands - is important. Social networks allow us to reach new audiences, retain customers, humanize the brand, maintain the contact with the fans and enter new markets – it’s a world ready to be discovered and it gives credibility to brands: if you don’t have a strong online presence, it’s as if you don’t exist and you’re not reliable.

But, after all, how can social networks be used to increase brand awareness and optimize sales? What are the most pertinent tips?

Do not simply create a profile or page on a social network

The need to be present on social networks is obvious, but creating a profile without a defined strategy can be a mistake. What kind of audience do you want to reach? At what time is the audience most active? What are the social networks used by your potential customers? What kind of posts does your audience prefer? It’s necessary to understand what social networks are suitable and how they should be used, creating adequate content for each of them and publishing it at the most pertinent time.

Be constant

The number of daily or weekly publications will always depend on each social network and each brand but, in the online’s ephemerality, it’s important to post regularly and create a visiting habit on the followers. If you post once a month, your presence on the social network will not have a positive impact on your business - on the contrary, it may be synonymous with disinterest, lack of professionalism and carelessness.

Diversify the contents

Publish news, articles, testimonials, infographics, videos, photographs, values and illustrations. Ask questions. Promote the concept of the brand you represent, value your customers. Publish more than products - without leaving them aside. This will trigger a greater interest in your followers and allow your brand to reach new people.

Put a “call to action” in the posts

Publications that encourage users to leave an opinion, answer a question or take action receive more attention than others. Don’t be afraid to ask the user to click in a link that will take them to your website (yes, it’s possible to generate sales from social networks), don’t be afraid to ask for opinions or answers about a particular theme - value these actions and increase the engagement.

Take time to get to know your customers

As comments and “likes” become more frequent and more numerous, analyze which publications have the most impact on the community that visits your page. Take this opportunity to find out which products are the most popular, which type of publications work best with your particular audience. This is an excellent way to understand who accompanies your brand and how you can boost sales.

Run tests

Regardless of the theories and studies you read, it’s important to put the acquired knowledge into practice and test it. Not all theories apply to all brands and audiences – they’re only a basis for those who are beginning. It’s important to try, see what works and adapt the brand’s actions to the public and to the results that have been achieved.

Social networks are good allies in terms of increasing brand awareness but, in addition, they are reaching an uncomplicated and comfortable level for the user - they already allow users to buy without leaving their platforms and reveal distinct advantages for brands and for the common user.

The possibility of buying on the most diverse social networks is relatively recent and not all platforms make it available to their users yet, but the future of social networks goes that way. Pinterest already allows to buy within the platform (although it’s limited to some countries), Instagram is in the testing phase with two dozen brands and Facebook already admitted that this is what it wants to achieve. How to face this? Even in Portugal, it’s important to start taking a fresh look to these opportunities, because in no time we’ll be using them - and the sales volume may increase significantly if there’s a well-defined strategy behind these features.

By Carolina Nelas