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The leading categories on the app stores are games, tools, education, health, entertainment and lifestyle, so if you have an idea related to any of these categories, you’re already on the right track. But, this path is only complete with a good analysis of the apps that already exist within that category, of your main competitors, of the way your app is different or can eventually stand out.
Building a community around a brand or business mainly brings an advantage in terms of competitiveness, as well as in terms of adaptability, as communities bring valuable feedback from costumers to the company. If people within a company do not understand the needs of their customers, the risk of developing products or services of no value to their target audience is enormous.
We’ve been telling stories for thousands of years – in prehistoric times we were already leaving them engraved on cave walls. However, we don’t need to go that far back to understand the powerful effect that a story has on us. When we were young, how often did we ask our parents to tell us a story – our favorite one – the one we already knew by heart?

And when brands choose to tell an incredible story to their customers, what happens?