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QuickLog.me Weight Tracker App

In a universe with more than 2 billion available applications, achieving success in the App Store and Play Store is a difficult challenge. In addition to developing a great app, you need to know how to promote it effectively.

In a universe with more than 2 billion available applications, achieving success in the App Store and Play Store is a difficult challenge. In addition to developing a great app, you need to know how to promote it effectively.

This is where the App Marketing service comes in and that BloomIdea applied to yet another successful project – the QuickLog.me Weight Tracker, an app that lets you record your daily weight and body fat percentage, automatically calculating body mass index (BMI). This app enables data synchronization with different devices and can be used simultaneously by different users, where each one can insert their data and set their own goals for weight and body fat percentage. It also enables the exportation of data to your doctor, as well as the importation of information from other tools or applications. It presents weight, fat percentage and humor graphs, which allow a better perception of progress.

With our help, QuickLog.me Weight Tracker quickly reached the tops and registered over 250 000 downloads in the App Store. Regarding the general top, the QuickLog.me Weight Tracker app reached the top 5 in countries like Portugal and Angola. In the Health & Fitness category, it reached the top 10 in countries like Hong Kong, Finland, Brazil, South Africa, Estonia, Poland, Czech Republic, Belarus, Slovakia, Grenada and Panama. The highest percentage of downloads comes from the United States, followed by Brazil, the UK and Portugal.

The work surrounding an app doesn’t end when it is finally developed and made available for download at the respective app store. In the world of applications, the tops are reached thanks to a carefully designed and strategic App Marketing plan, which may involve numerous tactics.

In the QuickLog.me Weight Tracker case, there were several App Marketing techniques used to achieve the much desired tops, namely: App Store Optimization (ASO); digital PR; the internationalization of the app (with translation into several languages); good customer support (all messages are read and answered, all suggestions are considered in order to improve the app); social media promotion, among others.

Did you know that the production of a video is one of the most powerful tools that can be used to advertise and promote an app? Why? Because within seconds we can show how unique, useful and intuitive the application really is – a well-executed visual demonstration means you’re halfway there to a download. And that is precisely what has been done to promote the QuickLog.me Weight Tracker – the result was a simple and appealing video, just like the app. The reviews – all 4 and 5 star ratings – prove that.

And since the best app marketing is the one that never stops generating downloads, the QuickLog.me Weight Tracker app continues to rack up thousands of downloads every day and is a regular presence in the Apple and Google shops top app lists.

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