Promotional campaigns are a good way to attract new customers and retain the current ones, and they are also an excellent way to dispose of stock and reach the media.
A marketing campaign always wants to achieve the following three results: a well-targeted message that reaches the previously defined target audience, a message that is understood by that audience and a message that encourages th
The growth of social media has recently led to greater access to information and to its transparency. Consumers now have the power to search for business and brands before making a decision and pass on their opinion to those around them.
What defines the position in which any given webpage is placed on a Google search is its complex and “ultrasecret” algorithm. Knowing that this algorithm is built on an infinity of variables and factors, this means that each one of those variables can be worked on.