A Press Release is, nowadays, one of the main tools for external communication and knowing how to write one is a start for making a statement and promoting a brand.
In April 2013, it was estimated that over 70% of all incoming emails were SPAM. Of the remainder, only a minority was even open, and even fewer were actually read. This is the harsh reality you’ll have to face.
It doesn't matter what your business does. It might be good at it, it might have an innovative and revolutionary product or service; it might be, more or less, the one that has the top quality service in your line of work. You might very well be the best...