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22 . February . 2019
  • e-commerce
  • marketing

The Internet has forever changed the way consumers acquire products or services. According to the latest data from the European B2C Ecommerce Report, over 3.1 million, or 35% of the Portuguese, already purchase online, this number is expected to grow exponentially in the coming years, and that corresponds to a volume of business above € 3 billion. Internationally, this figure is rising to 1.61 billion, about 43% of all Internet users. Given that online shops have no borders, this means that almost 2 billion people worldwide are potential buyers.

26 . February . 2019
  • marketing
  • e-commerce

We’re all different. Everyone has their life experience, their tastes, their perceptions, that is, 7 billion unique and unrepeatable people. But there’s something that is intrinsic to all of us: we have motivation and, from it, we have behaviors that make us act in a certain way- human nature! This happens in all kinds of actions: deciding what to eat for breakfast, the holiday destination... and, of course, what to wear. We highlight 5 reasons that influence our choices when we want to buy a piece of clothing.

10 . March . 2017
  • marketing

There’s a question that all companies, at a certain point, will consider: why do I need to hire an agency to do my marketing? Why not just do that work ourselves?

15 . April . 2019
  • marketing

It must be pertinent

Communicate something that reflects the brand's essence. Substantiate the image the brand wants to convey.