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15 . April . 2019
  • marketing

It must be pertinent

Communicate something that reflects the brand's essence. Substantiate the image the brand wants to convey.

25 . March . 2019
  • advergames
  • apps
  • jogos
  • marketing

Did you know that games are the most popular app category? It’s true! And it’s not just because of Pokémon Go in 2016; it’s been years since the games lead as the category with the most downloads. However, although they’re the user’s preference, few companies recognize the potential of this type of app as a technique to promote their company.

21 . February . 2019
  • marketing

With each passing day, it's noticed that people's availability to answer questionnaires is decreasing. So when they come across forms that will take up a good deal of their time, they often choose not to answer.

20 . February . 2019
  • comunidades online
  • marca
  • marketing

The growth of social media has recently led to greater access to information and to its transparency. Consumers now have the power to search for business and brands before making a decision and pass on their opinion to those around them.

22 . July . 2016
  • design
  • marketing
  • app marketing

Every app wants to be hugely successful and become viral, but in an increasingly crowded market, it’s hard to stand out in the crowd.