The Internet has forever changed the way consumers acquire products or services. According to the latest data from the European B2C Ecommerce Report, over 3.1 million, or 35% of the Portuguese, already purchase online, this number is expected to grow exponentially in the coming years, and that corresponds to a volume of business above € 3 billion. Internationally, this figure is rising to 1.61 billion, about 43% of all Internet users. Given that online shops have no borders, this means that almost 2 billion people worldwide are potential buyers.
We’re all different. Everyone has their life experience, their tastes, their perceptions, that is, 7 billion unique and unrepeatable people. But there’s something that is intrinsic to all of us: we have motivation and, from it, we have behaviors that make us act in a certain way- human nature! This happens in all kinds of actions: deciding what to eat for breakfast, the holiday destination... and, of course, what to wear. We highlight 5 reasons that influence our choices when we want to buy a piece of clothing.
There’s a question that all companies, at a certain point, will consider: why do I need to hire an agency to do my marketing? Why not just do that work ourselves?
It must be pertinent
Communicate something that reflects the brand's essence. Substantiate the image the brand wants to convey.