We’re all different. Everyone has their life experience, their tastes, their perceptions, that is, 7 billion unique and unrepeatable people. But there’s something that is intrinsic to all of us: we have motivation and, from it, we have behaviors that make us act in a certain way- human nature! This happens in all kinds of actions: deciding what to eat for breakfast, the holiday destination... and, of course, what to wear. We highlight 5 reasons that influence our choices when we want to buy a piece of clothing.