Facebook has always been very strict about the formatting it allows its users to do on the text that composes their posts. However, there is a small set of symbols called Emoji Emoticons that, when pasted into Facebook’s status and chat boxes, are transformed into colorful images!
Instagram Stories aims to recover the instant concept that has been lost over the years. Currently, the users galleries receive almost professional photographs and over time Instagram has lost its characteristic spontaneity - the photographs are now accurately edited and aren’t always published when they’re captured.
In an ever more technological world where social networks can determine the success or failure of the artist, brands need to adapt to a new kind of client: one who’s not afraid of buying online, which assigns credibility to the number of followers indicated in the profile, and who likes to learn, to consider the purchase and to purchase without going to a physical store - the more convenient the better.