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The Ads Manager for ChatGPT wants a pixel in the browser and conversions from your server, and the order paid hours later by bank transfer is the one no browser ever sees. ChatGPT Ads for Drupal sends both, with the same event id so each conversion counts once, waits for the visitor's consent and keeps your pages in cache, with Drupal Commerce, Webform and Klaro wired in.
Marketing maintains the VIP segment in Mautic, and the website knows nothing about it, so "VIP" gets built a second time as a Drupal role. Mautic Audiences reads the segments and tags you already have and turns them into block visibility, Twig, Views, Search API and, since 1.1, a field that records who a piece of content is for.