4 reasons to use stock footage in video production

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Video can be a great way to convince potential customers to buy your product. Unlike photographs, videos add a different dimension to it: they're lively, they move, they have a sound and a story... And, now, they're essential in any digital marketing plan. However, producing a video can cost a lot of time and resources, hence the importance of stock footage platforms. 

 

1. Convenience

Between tight budgets and deadlines, sometimes, resorting to stock footage can be a very convenient option, thus avoiding unnecessary hours or days of filming, as well as all the organization and logistics this requires. No wonder that even some of the most popular movies and music videos ever include stock footage. Getting a difficult scene that is missing or shooting a short video from beginning to end, has never been easier thanks to these video selling platforms.

2. Easy to use

An extremely flexible work tool, simply go to any stock footage platform in order to understand that you’ll find there everything you need and probably more: from landscape and travel scenes, to time-lapse, aerial images and editorials... in terms of stock footage, nowadays, all you have to do is browse, choose, click and buy.

3. Excellent value for your money

If there is anything that these stock footage platforms have in common is their excellent value for money. With very attractive prices, which vary according to video subject or duration, what does not vary is the premium quality – it always seems like each video just gave on television or in the movies. As you can see, you don’t have to spend a lot of money to produce a very good video. Try it!

4. Large demand

Together with the boom of video, whether consumption or production, many excellent stock footage platforms began to emerge, offering thousands of original videos, dedicated to various themes, and that could be exactly what you need to promote your brand or project. Take a look at these stock footage platforms and undo all the questions you still might have: