Lenny Niemeyer - One of Brazil's most famous beachwear brands!

Lenny Niemeyer

One of Brazil's most famous beachwear brands!

Created by Lenny Niemeyer, the brand with the same name presents luxury products within the scope of beach clothing. The first store opened in Ipanema, but today it has several points of sale of its own, and it's present in over 200 multi-brand boutiques, also offering online sales worldwide. Associated with quality, exclusivity and international recognition, Lenny Niemeyer annually presents its collections in the fashions weeks of Rio de Janeiro and São Paulo, and its fashion shows have the participation of renowned models such as Gisele Bündchen, Naomi Campbell and Izabel Goulart. Currently, the entire Lenny Niemeyer communication is divided into three markets - Europe, Brazil and the United States of America – and, despite following the same general criteria, each of them is executed independently.

Lenny Niemeyer is a symbol of luxury, sophistication and elegance around the world, but the European website did not translate the brand's values.

BloomIdea was the chosen company to improve Lenny Niemeyer Europe’s digital presence, having created a totally English website, with a simple design and attention to detail. Focusing on the development of the brand, the website makes the history and values of the brand known in an appealing way, while presenting an e-commerce where the collections are available.

The online store has been developed to provide a pleasant shopping experience. In addition to the core features, it's very intuitive and allows the customer to sort the products according to its preferences and use a variety of payment methods (credit card, PayPal, bank transfer and Multibanco reference). The online store also sends a collection of automated e-mail messages to make the process more reliable for the customer while promoting the purchase (with alerts regarding stock replacement, registered orders, received payment and shipped order). As far as the backoffice is concerned, tools have been implemented that make order management simpler and more effective, because this is the only way to make a business grow.

Lenny Niemeyer Europe makes a difference in the luxury segment when it comes to beach clothing, and BloomIdea is proud to contribute to making the brand have a suitable digital presence, that's both interesting and appealing.

Lenny Niemeyer