Many studies on consumption point to an obvious conclusion: most people hate to see ads while browsing the apps of their smartphones and tablets.
Search engines are an indispensable technology in our daily lives, it’s through them that our cyberspace journeys begin. As soon as a question or a need arises, all we have to do is think of a word, and we’re immediately typing it into a text box, and without even pressing enter, we’re already being inundated with the results.
It must be pertinent
Communicate something that reflects the brand's essence. Substantiate the image the brand wants to convey.
The app developers sometimes have a very specific target audience, and consequently a native language, defined.
Did you know that games are the most popular app category? It’s true! And it’s not just because of Pokémon Go in 2016; it’s been years since the games lead as the category with the most downloads. However, although they’re the user’s preference, few companies recognize the potential of this type of app as a technique to promote their company.