The first words your customer reads in the email will set the overall tone of the communication. If you start with a 'Dear Sir/ Dear Madam', you will immediately set an impersonal and formal tone; if you open with 'Hello friends!', the reader will immediately feel a young, relaxed, and informal environment for the rest of the communication.
Theoretically, product pages are very simple: they allow the customers to make an informed purchase and proceed with their order. However, there are some elements that should be taken into account to boost sales and make the customer experience more enjoyable – it's important that these pages are intuitive and easy to consult.
The goal is clear: to make the customer buy the product. What, then, are the elements you should include in your online store, in order to increase the chance of purchase by the visitor?
After creating an e-commerce tailored to your business, it's not enough to add the products and make changes according to the tastes of those who manage it. It's important to measure the results, not only so that you can have a real sense of what happens when a potential customer visits the store, but also to ensure that nothing fails and that improvements are implemented to enhance sales - in the case you already have a well-structured business with satisfactory results.
As human beings, we all like to think that we make only logical purchases, that we don't get carried away by emotion, and that we make 100 % rational decisions. However, the truth is that, most times, this isn’t quite the case – most purchases are emotional purchases.
They both appear before the website's address, and they both go unnoticed in the eyes of the most distracted users, but there's a big difference between a Hyper Text Transfer Protocol connection (HTTP) and a Hyper Text Transfer Protocol Secure connection (HTTPS).
Today, one of the best ways for a brand to stand out is by being a pioneer in the use of technology: by discovering new ways to communicate through new technologies and, in this way, standing out from the gigantic crowd of competitors who repeat the same tactics, time and time again.
If you believe your brand can increase its digital footprint, have more impact on its followers, and be a real sales machine through social media, but you still don't know how to get there, we have a suggestion: promote giveaways on Instagram.
Instagram is an excellent network to promote your brand and create a community, and the best way to please your potential customers is by giving them what they want: who doesn't like to win and receive gifts?
Therefore, take this opportunity to proceed with a suggestion that not only creates engagement and notoriety, but also increases reach and traffic, while bringing you closer to your audience and promoting your brand. When doing a giveaway, your page will have more visits, more shares, more interaction and more recognition.
We have already shared some techniques and combinations to organize and promote giveaways on Instagram, this time, we’ll go a step further. Today, you’ll find a selection of concrete suggestions of giveaways and contests you can take into account if you wish to create this type of content to achieve your goals.
It doesn't matter what your business does. It might be good at it, it might have an innovative and revolutionary product or service; it might be, more or less, the one that has the top quality service in your line of work. You might very well be the best... but that's worth zero if no one knows it.
Generally speaking, when we think of e-commerce, we think of an online commercial transaction between a supplier and a client. However, and although this idea is right, we can be more specific and actually divide e-commerce into six major types, all with different characteristics.