Marketing maintains the VIP segment in Mautic, and the website knows nothing about it, so "VIP" gets built a second time as a Drupal role. Mautic Audiences reads the segments and tags you already have and turns them into block visibility, Twig, Views, Search API and, since 1.1, a field that records who a piece of content is for.
Nearly 70% of online shopping carts are abandoned before checkout. Commerce Mautic Connect transforms this challenge into opportunity by seamlessly integrating Drupal Commerce with Mautic's marketing automation platform. Recover lost sales with intelligent abandoned cart emails, magic link technology for frictionless cart restoration, and powerful RFM analysis for advanced customer segmentation—all while maintaining complete control with open-source tools.