Braga Cool is part of the project By Cool World and provides a web platform and a mobile app for Android and iOS. It’s a pioneering initiative in the promotion of tourism in Portugal and showcases what’s best in the categories eating, shopping, sleeping, go out and visit in Braga.
The web platform was developed by BloomIdea, in Portuguese, English and Spanish, and features a very clean and intuitive look, which invites the navigation for the city's inhabitants, as well as tourists or potential tourists. There are several sections, such as eat, shop, visit, go out and sleep, as well as an agenda with the main events and a blog with the coolest and most interesting content about the city of Archbishops.
The app, available for Android and iOS, allows users to create specific road maps- the best attractions and experiences in the city are made available- based on the type of trip users want to make. The whole system was developed to be a cross-platform, connecting original contents and the several systems in order to create a memorable experience to all users.
The Braga Cool app conquered and currently holds the first place in the search results on their cities in several countries, including the United States, Spain, the United Kingdom and Brazil.
Aided by BloomIdea, Braga Cool was the first great national project to stand out in the field of tourism, and inspired other big cities worldwide to show what they have best to their citizens and visitors from a touristic point of view.
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