MinhoExport - Supporting internationalization

The project "Minho - Capacitar para Internacionalizar" (Minho – Empower to Internationalize), acts and intervenes in the territory of Minho, covering the NUT II regions of Minho-Lima, Cávado and Ave, which are represented by ACIBTM, by IEMINHO, and by TecMinho. Its main objective is to support companies in the field of internationalization, through actions that aim to provide professionals with a higher degree of knowledge on the sector in which they operate.

At a time when internationalization is practically mandatory for companies that want to grow and prosper, MinhoExport involves chambers of commerce, companies with success stories, and small and medium-sized enterprises that wish to evolve.

Bring the project closer to the target audience, increase the notoriety, and reinforce the digital presence were MinhoExport’s three main goals when they reached BloomIdea. Thus, a social media and press advisory strategy was developed.

Through the appropriate creativity for the target audience, social networks management, campaigns creation, and press releases, BloomIdea ensured the necessary support for the MinhoExport project, transporting the project's actions (such as formation actions, visits to companies, and workshops) to the professionals from the region which aim to be internationalized.