Pier Augé - The renowned French cosmetic brand.

Over more than 50 years, Pier Augé has invested in the development of various product ranges, always working with the active principles of high quality. Thus, the brand presents products adapted to the different types of skin, both for women and for men.

Pier Augé sought BloomIdea with the aim of increasing its notoriety in Portugal and strengthening its digital presence, but also to increase the brand’s distribution in the country and sell directly to the final consumer.

BloomIdea has thus developed an extremely complete digital marketing strategy, including several components. Since the creation of the brand's social networks, directed specifically to the Portuguese audience, and the elaboration of display campaigns, BloomIdea has also worked on the press consultancy and public relations component, having obtained relevant publications on appropriate platforms and the issue of marketing emails to the public of these platforms.

Thanks to BloomIdea, more people became acquainted with Pier Augé and the brand began to solidify its presence in Portugal.