New York Cool is part of the By Cool World project and represents its first international experience in the field of tourism. The initiative presents a platform that shows all that is cool in the categories eating, visiting, mingling, shopping and going out in New York City, and aims to be a reference for all the new yorkers and tourists visiting the city.

Barato Cultural is an online community and marketplace for artists, producers, writers and artisans, where knowledge, divulgation, sale and purchase of cultural products is promoted. Through virtual shops that are open 24 hours a day, 365 days a year, this marketplace allows independent artists to make a living off of their own art, while offering a unique and diverse showcase for potential buyers.