Email Marketing | Bloomidea

How to start and end an email

The first words your customer reads in the email will set the overall tone of the communication. If you start with a 'Dear Sir/ Dear Madam', you will immediately set an impersonal and formal tone; if you open with 'Hello friends!', the reader will immediately feel a young, relaxed, and informal environment for the rest of the communication.

Yntenzo

The artisan perfumery that embraces the History of Portugal.

Yntenzo is an artisan perfumery brand that presents an innovative concept: an experience store that allows its customers to create their bespoke perfume. Its products include references to Portugal, such as the Portuguese pavement and tiles, and are produced through cruelty-free and eco-friendly practices. Based in theses values, BloomIdea worked the brand's digital channels and developed a Marketing and Communication strategy that aimed to bring the brand closer to its audience, increase its notoriety, and reinforce its digital presence.

O Nosso Casamento

The reference portal for wedding planning.

O Nosso Casamento is the largest wedding portal in Portugal. It was born in 2006, and ever since its creation it has been leading the market and becoming a reference. BloomIdea works with the brand from the very beginning, and in addition to the technical support (development and design of all the versions of the platform), it's also responsible for all the digital marketing strategy of this reference brand!

Types of e-commerce

Generally speaking, when we think of e-commerce, we think of an online commercial transaction between a supplier and a client. However, and although this idea is right, we can be more specific and actually divide e-commerce into six major types, all with different characteristics.

How to write a press release

When we write a press release we have tendency to believe everything we write is relevant. But is the journalist going to have the same opinion? Probably not. A press release must contain only the major information – ideally, this information should be on only one page – and must answer six questions: Who? What? When? Where? How? and Why?

5 tips to increase your sales on Christmas

Christmas is a fantastic time for sales, but you’re probably not seizing all the ways you can increase your sales during this time. Thanks to the new technologies, it’s increasingly easy to stay in touch with existing customers and make your products and services known to potential new customers.

O Bebé Mais Feliz do Mundo

De Mãe para Mãe and Vertbaudet's Contest

From a contest developed for De Mãe para Mãe, sponsored by Vertbaudet, the “O Bebé Mais Feliz do Mundo” (The Happiest Baby in the World) was born. In honor of mother’s month (May), De Mãe Para Mãe – the largest website and community of mothers in the country – conceived an idea to find the happiest baby in the world.

The digitization process in enterprises

Digitization is a worldwide trend that has opened several business opportunities. A great example of the impact digitization has had in recent decades is the evolution of the music industry.

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