Who never had trouble thinking of a unique and spectacular name for a project, event or brand, raise your hand! It’s no easy task, but since it has to be done, and because it’s a strategic and creative job that we have to increasingly rely on, we’d like to present 7 tests that a brand’s name must pass in order to be approved.

With years of experience in all kinds of projects, an agency’s team brings operational experience and know-how that an in-house team could only match after years of hard work, and never with the same reach and perspective that the agency brings with its team. Those years of work translate to finely-tuned processes, a greater level of efficiency and the practical capability of those who’ve already worked in all kinds of projects.

We’re all different. Everyone has their life experience, their tastes, their perceptions, that is, 7 billion unique and unrepeatable people. This happens in all kinds of actions: deciding what to eat for breakfast, the holiday destination... and, of course, what to wear. We highlight 5 reasons that influence our choices when we want to buy a piece of clothing.

With almost 2 billion active monthly users, Facebook is by far the largest social network in the world today, which makes it an extremely important channel for Digital Marketing in the context of Social Media Marketing.

But after we have shown you some examples of promotions you can do in your online store, we share some promotional actions that might make sense for your business.

Promotional campaigns are a good way to attract new customers and retain the current ones, and they are also an excellent way to dispose of stock and reach the media. We have gathered over 150 days you can use in your marketing strategy for 2020, provided that the communication is appropriate to the product and/or service you sell.

Digitization is a worldwide trend that has opened several business opportunities. A great example of the impact digitization has had in recent decades is the evolution of the music industry.