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Writing has never been so cool. And who’s to blame? The web. With huge free platforms at our disposal – blogs, social networks, forums, websites – anyone can leave their words imprinted on the Internet forever. Are you ready to enter the world of online copywriting?
Many studies on consumption point to an obvious conclusion: most people hate to see ads while browsing the apps of their smartphones and tablets. But, in fact, when faced with the option of choosing between free apps with ads, or paying only $0.99 for ad-free apps, consumers actually prefer free apps.
The description is displayed on the application’s details page, in search results and algorithm lists, which means that the first lines have the function of explaining it, holding the attention and engaging those who are about to download. Check out our 10 tips on how to write a creative and functional description of your app, in order to ensure endless downloads.
There is no way around it, content – really good content – is what stands out amidst the tsunami of information that is the Internet today. Any project or brand that wants to be successful online must necessarily produce regular high-quality content, something that unfortunately and due to several factors, is not always possible. This is where outsourcing content comes in.
Producing content for digital channels (web, mobile...) currently takes on many different forms – one of which is video. A premium visual and audio tool, creating a video for a project or brand allows one to tell a story with a beginning, middle and end. And these stories may also have several purposes: informative, explanatory, fun, creative... Videos can be all that... and more! It’s with that in mind that BloomIdea creates video for a variety of projects and clients.