Josefinas Portugal - The first Portuguese brand managed by women to open a store in New York!
Josefinas is a luxury shoes brand that, among many things, made history by being a national, woman-led brand that opened a store in New York. It’s with great pride that BloomIdea has accompanied the brand from the beginning, and in various ways – public relations, business development and digital development.
From the values established by the Josefinas team, BloomIdea worked from the start on brand development, from branding to design, both online and off. From there, BloomIdea is also in charge of developing the entire responsive web platform and e-commerce store for Josefinas, regularly updated with new pages to promote the newest products and initiatives. The support given also includes the international plans, given that BloomIdea leads all the national and international Digital Marketing campaigns.
BloomIdea is responsible for content production for Josefinas’ digital channels in a wide range of media, including all the work in creating video, images and copy that so well represent the values of the brand. All this work also includes an impactful planning side, since it is necessary to continuously program the contents for the monthly product launches of Josefinas and the creation of social media strategies for different platforms.
BloomIdea is proud to provide support in the communication and public relations of the brand. Josefinas has appeared in the most prestigious media, both nationally as well as internationally: Vogue, W Magazine, Footwear News, NYC The Official Guide, Dinheiro Vivo, RPT, among many others.
Thanks to all this work, Josefinas have reached feet all around the globe, including those of important celebrities, such as: Sara Sampaio, Chiara Ferragni, Leandra Medine, Gloria Steinem and Whitney Port, whose support for the brand and its products has positioned it even more as a reference in the international stage.
The result of this is a Portuguese brand known internationally and an unmatched success case for BloomIdea, whose efforts to push Josefinas towards new horizons, whilst remaining faithful to its values and mission, have resulted in one of the leading companies in Portugal in regards to digital entrepreneurship.