We have already shared some techniques and combinations to organize and promote giveaways on Instagram, this time, we’ll go a step further. Today, you’ll find a selection of concrete suggestions of giveaways and contests you can take into account if you wish to create this type of content to achieve your goals.
Generally speaking, when we think of e-commerce, we think of an online commercial transaction between a supplier and a client. However, and although this idea is right, we can be more specific and actually divide e-commerce into six major types, all with different characteristics.
Although it is harder to provide such a personalized and exceptional experience in the online world, luxury brands are investing heavily in e-commerce platforms, not only as a distribution channel but also in terms of positionment, in order to connect the offline experience with the online one, in the best possible way.
Video can be a great way to convince potential customers to buy your product. Unlike photographs, videos add a different dimension to it: they're lively, they move, they have a sound and a story... And, now, they're essential in any digital marketing plan. However, producing a video can cost a lot of time and resources, hence the importance of stock footage platforms.
The development of mobile applications (apps) is becoming a huge business, and it is estimated that it will be a 70 billion dollar business in 2017. And how do you make money with an app? There are several business models to consider.
Building a community around a brand or business mainly brings an advantage in terms of competitiveness, as well as in terms of adaptability, as communities bring valuable feedback from costumers to the company. If people within a company do not understand the needs of their customers, the risk of developing products or services of no value to their target audience is enormous.
Every app wants to be hugely successful and become viral, but in an increasingly crowded market, it’s hard to stand out in the crowd. And yet, Pokémon Go came out of nowhere to become an instant hit, in such a meteoric rise that it even managed to single-handedly eclipse giants such as Candy Crush, Angry Birds, and even Tinder and Twitter.
We’ve been telling stories for thousands of years – in prehistoric times we were already leaving them engraved on cave walls. However, we don’t need to go that far back to understand the powerful effect that a story has on us. When we were young, how often did we ask our parents to tell us a story – our favorite one – the one we already knew by heart?
And when brands choose to tell an incredible story to their customers, what happens?
When we write a press release we have tendency to believe everything we write is relevant. But is the journalist going to have the same opinion? Probably not. A press release must contain only the major information – ideally, this information should be on only one page – and must answer six questions: Who? What? When? Where? How? and Why?
