Instagram Stories aims to recover the instant concept that has been lost over the years. Currently, the users galleries receive almost professional photographs and over time Instagram has lost its characteristic spontaneity - the photographs are now accurately edited and aren’t always published when they’re captured.

Christmas is a fantastic time for sales, but you’re probably not seizing all the ways you can increase your sales during this time. Thanks to the new technologies, it’s increasingly easy to stay in touch with existing customers and make your products and services known to potential new customers.

Who never had trouble thinking of a unique and spectacular name for a project, event or brand, raise your hand! It’s no easy task, but since it has to be done, and because it’s a strategic and creative job that we have to increasingly rely on, we’d like to present 7 tests that a brand’s name must pass in order to be approved.

With years of experience in all kinds of projects, an agency’s team brings operational experience and know-how that an in-house team could only match after years of hard work, and never with the same reach and perspective that the agency brings with its team. Those years of work translate to finely-tuned processes, a greater level of efficiency and the practical capability of those who’ve already worked in all kinds of projects.

Did you know that games are the most popular app category? It’s true! And it’s not just because of Pokémon Go in 2016; it’s been years since the games lead as the category with the most downloads. However, although they’re the user’s preference, few companies recognize the potential of this type of app as a technique to promote their company.

Physical stores with no online presence are no longer enough. The consumer buying process has changed, and today the first step is always to do an online research. As such, the companies that have the best online presence- and especially those that offer the opportunity to buy directly over the Internet- are those that catch consumers at the time when they are most interested and receptive.

With almost 2 billion active monthly users, Facebook is by far the largest social network in the world today, which makes it an extremely important channel for Digital Marketing in the context of Social Media Marketing.

But after we have shown you some examples of promotions you can do in your online store, we share some promotional actions that might make sense for your business.

Making a promotion is an excellent way to reach a new audience, reach the media, build customer loyalty, dispose of stock, disseminate new products and increase sales.Did you know that there are various types of promotions and that, within each of these groups, there are different promotional actions that can be done? If you said “no” and you have an online store, this article is for you.

An abandoned cart is no less than an order that was left unfinished. For some reason, the customer decided, after adding the product to the cart, that he would no longer make the purchase.