As marcas portuguesas descobriram maneiras de se diferenciarem, assentes não só em indicar a qualidade que o know-how português produz, mas também em descobrir segmentos de mercado pouco explorados e conquistar uma posição forte no mesmo – por exemplo, a marca Marita Moreno, que lançou recentemente uma linha de calçado unissexo Vegan, que assenta em evitar a utilização de componentes e exploração animal no processo de fabricação, e uma linha What about Skin cujos padrões relembram azulejos portugueses.

Physical stores with no online presence are no longer enough. The consumer buying process has changed, and today the first step is always to do an online research. As such, the companies that have the best online presence- and especially those that offer the opportunity to buy directly over the Internet- are those that catch consumers at the time when they are most interested and receptive.

We’re all different. Everyone has their life experience, their tastes, their perceptions, that is, 7 billion unique and unrepeatable people. This happens in all kinds of actions: deciding what to eat for breakfast, the holiday destination... and, of course, what to wear. We highlight 5 reasons that influence our choices when we want to buy a piece of clothing.

Whether to promote the release of a mobile application, make it available to reviewers or simply as a gift, sometimes developers give away promo codes to download their paid or in-development app for free in an Android device.

But after we have shown you some examples of promotions you can do in your online store, we share some promotional actions that might make sense for your business.

Making a promotion is an excellent way to reach a new audience, reach the media, build customer loyalty, dispose of stock, disseminate new products and increase sales.Did you know that there are various types of promotions and that, within each of these groups, there are different promotional actions that can be done? If you said “no” and you have an online store, this article is for you.

An abandoned cart is no less than an order that was left unfinished. For some reason, the customer decided, after adding the product to the cart, that he would no longer make the purchase.