Instagram Stories aims to recover the instant concept that has been lost over the years. Currently, the users galleries receive almost professional photographs and over time Instagram has lost its characteristic spontaneity - the photographs are now accurately edited and aren’t always published when they’re captured.

Christmas is a fantastic time for sales, but you’re probably not seizing all the ways you can increase your sales during this time. Thanks to the new technologies, it’s increasingly easy to stay in touch with existing customers and make your products and services known to potential new customers.

Who never had trouble thinking of a unique and spectacular name for a project, event or brand, raise your hand! It’s no easy task, but since it has to be done, and because it’s a strategic and creative job that we have to increasingly rely on, we’d like to present 7 tests that a brand’s name must pass in order to be approved.

Lisboa Cool is an online publication that, through a website and mobile application of iOS and Android developed by BloomIdea, presents only the best that Lisbon has to offer. Lisboa Cool is a candidate for the Blog category award.

With almost 2 billion active monthly users, Facebook is by far the largest social network in the world today, which makes it an extremely important channel for Digital Marketing in the context of Social Media Marketing.

But after we have shown you some examples of promotions you can do in your online store, we share some promotional actions that might make sense for your business.

Making a promotion is an excellent way to reach a new audience, reach the media, build customer loyalty, dispose of stock, disseminate new products and increase sales.Did you know that there are various types of promotions and that, within each of these groups, there are different promotional actions that can be done? If you said “no” and you have an online store, this article is for you.

An abandoned cart is no less than an order that was left unfinished. For some reason, the customer decided, after adding the product to the cart, that he would no longer make the purchase.