Who never had trouble thinking of a unique and spectacular name for a project, event or brand, raise your hand! It’s no easy task, but since it has to be done, and because it’s a strategic and creative job that we have to increasingly rely on, we’d like to present 7 tests that a brand’s name must pass in order to be approved.
With years of experience in all kinds of projects, an agency’s team brings operational experience and know-how that an in-house team could only match after years of hard work, and never with the same reach and perspective that the agency brings with its team. Those years of work translate to finely-tuned processes, a greater level of efficiency and the practical capability of those who’ve already worked in all kinds of projects.
Did you know that games are the most popular app category? It’s true! And it’s not just because of Pokémon Go in 2016; it’s been years since the games lead as the category with the most downloads. However, although they’re the user’s preference, few companies recognize the potential of this type of app as a technique to promote their company.
Lisboa Cool is an online publication that, through a website and mobile application of iOS and Android developed by BloomIdea, presents only the best that Lisbon has to offer. Lisboa Cool is a candidate for the Blog category award.
From April 19 to 23, Braga hosted the “36th Session of National Selection”, an event that, going by the format of the work commissions and plenary sessions of the European Parliament, has the main goals of promoting intercultural dialogue and the sharing of ideas, European citizenship and the development of the young participants’ transversal skills.
When you first access your Apple Developer account, you'll see that you have a “Join the Apple Developer Program“ option. You'll need to join this program to publish you iOS application, as it is through this service that Apple brings your application to consumers around the world.
Growth hacking isn’t exclusively digital, given that it isn’t a list of tools and instructions but rather a mindset; however, many of the tools of Digital Marketing can be applied creatively, and at a low cost, through the mindset of growth hacking, so they fit together like two pieces of a puzzle.
As marcas portuguesas descobriram maneiras de se diferenciarem, assentes não só em indicar a qualidade que o know-how português produz, mas também em descobrir segmentos de mercado pouco explorados e conquistar uma posição forte no mesmo – por exemplo, a marca Marita Moreno, que lançou recentemente uma linha de calçado unissexo Vegan, que assenta em evitar a utilização de componentes e exploração animal no processo de fabricação, e uma linha What about Skin cujos padrões relembram azulejos portugueses.
Physical stores with no online presence are no longer enough. The consumer buying process has changed, and today the first step is always to do an online research. As such, the companies that have the best online presence- and especially those that offer the opportunity to buy directly over the Internet- are those that catch consumers at the time when they are most interested and receptive.
We’re all different. Everyone has their life experience, their tastes, their perceptions, that is, 7 billion unique and unrepeatable people. This happens in all kinds of actions: deciding what to eat for breakfast, the holiday destination... and, of course, what to wear. We highlight 5 reasons that influence our choices when we want to buy a piece of clothing.
