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From April 19 to 23, Braga hosted the “36th Session of National Selection”, an event that, going by the format of the work commissions and plenary sessions of the European Parliament, has the main goals of promoting intercultural dialogue and the sharing of ideas, European citizenship and the development of the young participants’ transversal skills.
As marcas portuguesas descobriram maneiras de se diferenciarem, assentes não só em indicar a qualidade que o know-how português produz, mas também em descobrir segmentos de mercado pouco explorados e conquistar uma posição forte no mesmo – por exemplo, a marca Marita Moreno, que lançou recentemente uma linha de calçado unissexo Vegan, que assenta em evitar a utilização de componentes e exploração animal no processo de fabricação, e uma linha What about Skin cujos padrões relembram azulejos portugueses.
Physical stores with no online presence are no longer enough. The consumer buying process has changed, and today the first step is always to do an online research. As such, the companies that have the best online presence- and especially those that offer the opportunity to buy directly over the Internet- are those that catch consumers at the time when they are most interested and receptive.