Featured articles

We’ve been telling stories for thousands of years – in prehistoric times we were already leaving them engraved on cave walls. However, we don’t need to go that far back to understand the powerful effect that a story has on us. When we were young, how often did we ask our parents to tell us a story – our favorite one – the one we already knew by heart?

And when brands choose to tell an incredible story to their customers, what happens?
When we write a press release we have tendency to believe everything we write is relevant. But is the journalist going to have the same opinion? Probably not. A press release must contain only the major information – ideally, this information should be on only one page – and must answer six questions: Who? What? When? Where? How? and Why?
With years of experience in all kinds of projects, an agency’s team brings operational experience and know-how that an in-house team could only match after years of hard work, and never with the same reach and perspective that the agency brings with its team. Those years of work translate to finely-tuned processes, a greater level of efficiency and the practical capability of those who’ve already worked in all kinds of projects.