The mobile market is achieving an increasingly highlighted spot in the technological world, thanks to smartphones, so apps are a relevant channel to promote the tourism sector and its activities, as well. In this article we reveal the top 10 reasons why choosing this format is a good option for promoting local regions.
The app developers sometimes have a very specific target audience, and consequently a native language, defined. However, questions like “what’s the impact of translating apps on the volume of downloads and revenues?” are often asked. Are there any languages that boost the number of downloads?
Producing content for digital channels (web, mobile...) currently takes on many different forms – one of which is video. A premium visual and audio tool, creating a video for a project or brand allows one to tell a story with a beginning, middle and end. And these stories may also have several purposes: informative, explanatory, fun, creative... Videos can be all that... and more! It’s with that in mind that BloomIdea creates video for a variety of projects and clients.
Although it is harder to provide such a personalized and exceptional experience in the online world, luxury brands are investing heavily in e-commerce platforms, not only as a distribution channel but also in terms of positionment, in order to connect the offline experience with the online one, in the best possible way.
The leading categories on the app stores are games, tools, education, health, entertainment and lifestyle, so if you have an idea related to any of these categories, you’re already on the right track. But, this path is only complete with a good analysis of the apps that already exist within that category, of your main competitors, of the way your app is different or can eventually stand out.
Do you have an idea for an app or does your project need to make the leap to also include a mobile application? Here are 3 good reasons to invest in the creation of a native mobile application.
Video can be a great way to convince potential customers to buy your product. Unlike photographs, videos add a different dimension to it: they're lively, they move, they have a sound and a story... And, now, they're essential in any digital marketing plan. However, producing a video can cost a lot of time and resources, hence the importance of stock footage platforms.
The development of mobile applications (apps) is becoming a huge business, and it is estimated that it will be a 70 billion dollar business in 2017. And how do you make money with an app? There are several business models to consider.
Building a community around a brand or business mainly brings an advantage in terms of competitiveness, as well as in terms of adaptability, as communities bring valuable feedback from costumers to the company. If people within a company do not understand the needs of their customers, the risk of developing products or services of no value to their target audience is enormous.
