Theoretically, product pages are very simple: they allow the customers to make an informed purchase and proceed with their order. However, there are some elements that should be taken into account to boost sales and make the customer experience more enjoyable – it's important that these pages are intuitive and easy to consult.

The goal is clear: to make the customer buy the product. What, then, are the elements you should include in your online store, in order to increase the chance of purchase by the visitor?

As human beings, we all like to think that we make only logical purchases, that we don't get carried away by emotion, and that we make 100 % rational decisions. However, the truth is that, most times, this isn’t quite the case – most purchases are emotional purchases.

If you believe your brand can increase its digital footprint, have more impact on its followers, and be a real sales machine through social media, but you still don't know how to get there, we have a suggestion: promote giveaways on Instagram.
Instagram is an excellent network to promote your brand and create a community, and the best way to please your potential customers is by giving them what they want: who doesn't like to win and receive gifts?
Therefore, take this opportunity to proceed with a suggestion that not only creates engagement and notoriety, but also increases reach and traffic, while bringing you closer to your audience and promoting your brand. When doing a giveaway, your page will have more visits, more shares, more interaction and more recognition.

We have already shared some techniques and combinations to organize and promote giveaways on Instagram, this time, we’ll go a step further. Today, you’ll find a selection of concrete suggestions of giveaways and contests you can take into account if you wish to create this type of content to achieve your goals.

Generally speaking, when we think of e-commerce, we think of an online commercial transaction between a supplier and a client. However, and although this idea is right, we can be more specific and actually divide e-commerce into six major types, all with different characteristics.

Although it is harder to provide such a personalized and exceptional experience in the online world, luxury brands are investing heavily in e-commerce platforms, not only as a distribution channel but also in terms of positionment, in order to connect the offline experience with the online one, in the best possible way.