Campaign Management

Yntenzo

The artisan perfumery that embraces the History of Portugal.

Yntenzo is an artisan perfumery brand that presents an innovative concept: an experience store that allows its customers to create their bespoke perfume. Its products include references to Portugal, such as the Portuguese pavement and tiles, and are produced through cruelty-free and eco-friendly practices. Based in theses values, BloomIdea worked the brand's digital channels and developed a Marketing and Communication strategy that aimed to bring the brand closer to its audience, increase its notoriety, and reinforce its digital presence.

MinhoExport

Supporting internationalization

The project "Minho - Capacitar para Internacionalizar" (Minho – Empower to Internationalize), acts and intervenes in the territory of Minho, covering the NUT II regions of Minho-Lima, Cávado and Ave, which are represented by ACIBTM, by IEMINHO, and by TecMinho. Its main objective is to support companies in the field of internationalization, through actions that aim to provide professionals with a higher degree of knowledge on the sector in which they operate.

Types of e-commerce

Generally speaking, when we think of e-commerce, we think of an online commercial transaction between a supplier and a client. However, and although this idea is right, we can be more specific and actually divide e-commerce into six major types, all with different characteristics.

4 reasons to use stock footage in video production

Video can be a great way to convince potential customers to buy your product. Unlike photographs, videos add a different dimension to it: they're lively, they move, they have a sound and a story... And, now, they're essential in any digital marketing plan. However, producing a video can cost a lot of time and resources, hence the importance of stock footage platforms.

5 business models for apps

The development of mobile applications (apps) is becoming a huge business, and it is estimated that it will be a 70 billion dollar business in 2017. And how do you make money with an app? There are several business models to consider.

The power of online communities in the business context

Building a community around a brand or business mainly brings an advantage in terms of competitiveness, as well as in terms of adaptability, as communities bring valuable feedback from costumers to the company. If people within a company do not understand the needs of their customers, the risk of developing products or services of no value to their target audience is enormous.

5 tips to increase your sales on Christmas

Christmas is a fantastic time for sales, but you’re probably not seizing all the ways you can increase your sales during this time. Thanks to the new technologies, it’s increasingly easy to stay in touch with existing customers and make your products and services known to potential new customers.

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7 tests that a brand’s name must pass

Who never had trouble thinking of a unique and spectacular name for a project, event or brand, raise your hand! It’s no easy task, but since it has to be done, and because it’s a strategic and creative job that we have to increasingly rely on, we’d like to present 7 tests that a brand’s name must pass in order to be approved.

To have or not to have a marketing agency?

With years of experience in all kinds of projects, an agency’s team brings operational experience and know-how that an in-house team could only match after years of hard work, and never with the same reach and perspective that the agency brings with its team. Those years of work translate to finely-tuned processes, a greater level of efficiency and the practical capability of those who’ve already worked in all kinds of projects.

5 advantages of using games as a marketing technique

Did you know that games are the most popular app category? It’s true! And it’s not just because of Pokémon Go in 2016; it’s been years since the games lead as the category with the most downloads. However, although they’re the user’s preference, few companies recognize the potential of this type of app as a technique to promote their company.

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Yntenzo

The artisan perfumery that embraces the History of Portugal.

MinhoExport

Supporting internationalization

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